Guides · 7 articles
Get more out of every trade show
Practical, no-fluff guides on exhibitor lists, floor plans, exhibition CRMs and pre-show prospecting.
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More guides
How to turn a trade show floor plan PDF into an Excel list
Why copying exhibitors from a floor plan PDF is so slow, and how to extract every stand (company, booth number, hall and size) into Excel in minutes.
2 min read
What is an exhibition CRM? A guide for trade show teams
What an exhibition CRM (trade show CRM) is, how it differs from Salesforce or HubSpot, the features that matter and how to choose one for your show calendar.
3 min read
How to read a trade show floor plan: halls, booth numbers and stand sizes
A practical guide to exhibition floor plans: how halls and booth numbers work, how stand sizes are shown, and how to turn a plan into a list you can use.
2 min read
Trade show booth types explained: inline, corner, peninsula and island
The four trade show booth (stand) types, how many sides are open, typical sizes, and what a booth's type and size tell you about an exhibitor's budget.
2 min read
Trade show prospecting: a 6-week plan to book meetings before the show
A week-by-week plan for pre-show prospecting: build the exhibitor list, prioritise targets, find decision-makers, book meetings and follow up after the show.
2 min read
How to find the right contact at every exhibiting company
Where to find the decision-makers at exhibiting companies: exhibitor profiles, LinkedIn and B2B contact databases, plus how to reach them without spamming.
2 min read
Trade show & exhibition glossary
Plain-English definitions of trade show and exhibition terms: exhibitor lists, floor plans, booth types, shell scheme, lead retrieval, exhibition CRM and more.
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