Knowing which companies exhibit is only useful if you can reach the right person there. Here's where to find decision-makers at exhibiting companies and how to approach them.

Start with the exhibitor profile

Show directories often list a contact person or a generic email. It's a starting point, but it usually reaches a shared inbox rather than the person who decides.

Identify the role you need

Decide who actually buys what you sell, then look for those roles at each company.

  • Stand builders and agencies: head of events, marketing manager
  • Software and services: department head or operations lead
  • Partnerships and distribution: sales or business development director

Use a B2B contact database

B2B contact databases list people by company and title with verified work emails. ExhibitionBase matches each exhibitor to its company profile, lists the decision-makers and lets you reveal a verified email or phone number only for the people you want.

Reach out the right way

Reference the show and their booth, keep it short and relevant, and respect opt-outs and local rules such as GDPR. Log every touch so your team doesn't contact the same person twice.